Welcome to the Driver Watchdog Brand Guidelines. This document outlines the standards for using the Driver Watchdog brand in a consistent and professional manner. These guidelines apply to all forms of brand communication, including logos, colors, typography, and more.
Logo Usage
The Driver Watchdog logo should always be used in accordance with the following rules:
- The logo should never be altered, stretched, or recolored.
- Maintain a minimum of 20% of the logo’s width as whitespace around the logo.
- Use the primary logo in full color whenever possible, and use monochrome versions only on suitable backgrounds.
- Never add additional effects such as shadows or outlines to the logo.
Color Palette
Our color palette consists of two primary colors: Vivid Blue and Azure. These colors should be used consistently across all branding materials to maintain a cohesive look and feel.
Primary Color: Vivid Blue
- HEX: #0F2AF6
- RGB: 15, 42, 246
- CMYK: 94, 83, 0, 0
Secondary Color: Azure
- HEX: #0BA8ED
- RGB: 11, 168, 237
- CMYK: 71, 1, 0, 0
Typography
Driver Watchdog’s typography is an essential part of the brand’s identity. The following fonts should be used in all communication:
Logo Font: Mont
Mont is used for the Driver Watchdog logo. It is a clean, bold typeface that represents the brand’s strength and reliability.
Slogan Font: Canva Sans
Canva Sans is used for the slogan below the logo. Please note that Canva Sans is a proprietary font owned by Canva, and its unauthorized usage is prohibited. However, Open Sans is a free and widely available alternative that closely resembles Canva Sans. It is included in the Driver Watchdog Assets package as the recommended substitute.
Body Font: Inter
Inter is the primary font for titles and body text in all communications. It ensures clarity and readability across all digital and printed platforms.
Voice and Tone
The tone of voice used in Driver Watchdog communications should be professional, informative, and supportive. It is important to use clear and direct language to assist Spark drivers and customers in understanding our platform and services. The tone should remain friendly and approachable, yet authoritative, particularly when guiding users through reporting incidents or navigating the platform.